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If you haven't read these books yet, click the titles and order them now!
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"Good to Great: Why Some Companies Make the Leap... and Others Don't" by Jim
Collins.
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"Influence: Science and Practice" by Robert Cialdini.
(The fourth edition. Earlier
editions were called "Influence: The Psychology of Persuasion."
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"The Path of Least Resistance"
by Robert Fritz.
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"The Fall of Advertising and the Rise of PR" by Al Ries.
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"The Art of Profitability"
by Adrian Slywotsky.
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"The Profit Zone"
by Adrian Slywotsky.
Check back often. We add new books regularly.
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