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If you haven't read these books yet, click the titles and order them now!

  1. "Good to Great: Why Some Companies Make the Leap... and Others Don't"  by Jim Collins.

  2. "Influence: Science and Practice" by Robert Cialdini.  (The fourth edition.  Earlier editions were called "Influence:  The Psychology of Persuasion."

  3. "The Path of Least Resistance" by Robert Fritz.

  4. "The Fall of Advertising and the Rise of PR" by Al Ries.

  5. "The Art of Profitability" by Adrian Slywotsky.

  6. "The Profit Zone" by Adrian Slywotsky.

 

Check back often.  We add new books regularly.

     
 
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