<<< Fill out the form on the left and you will receive a link where you can download the .mp3 of this teleconference for free. 

Below is the original teleconference overview.

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Great marketing is no longer about cajoling, seducing, or selling - it's about meaningful communication. And while many companies believe that spending a fortune on expensive campaigns, elaborate slogans, corporate blogs and social media will do the trick, what they really need is to learn to listen to their customers in new ways, create fresh ideas and rethink their marketing communication strategies.

In our 60 minute teleconference Lois Kelly will draw on her gold-medal winning book, Beyond Buzz: The Next Generation of Word of Mouth Marketing, and share the tools and insights you need to build the kind of understanding, trust and excitement that keep customers talking about - and buying - what you are selling.

To stand out in our cluttered, noisy, skeptical world, we need a singular perspective - a point of view - that distinguishes us and helps people better understand our companies and products; that evokes conversation and makes it easy for people to talk to other people about our companies.

• The important difference between creating widespread awareness and creating meaning.

• How to make it easy for people to talk about your company to others.

• How to formulate a fresh point of view - or several.

• Nine themes that always get people talking and how to utilize them in your communications.

• Why so many corporate blogs flat out fail to achieve the hoped for business results.

• And Lois will take your questions.

After you register, you will be able to download a copy of the Beyond Buzz Executive Summary ebook.

Quotes from Lois Kelly:

"Studies have found that the more customers participate in meaningful conversations and interactions with companies, the more likely they are to purchase a product or service and recommend it to others. For marketers, this suggests that we need to find ways to involve customers in more conversations that are meaningful to them."  - Beyond Buzz chapter 1.

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"It's not buzz or more information that people want.  It's meaning... although buzz or advertising may spark interest, meaning making builds understanding... If we ignore the listener's experience, if we ignore the customer's frame of reference, the customer will ignore us.

"After World War II, one of Winston Churchill's generals remarked to the prime minister that his inspiring speeches helped bring about victory. Churchill replied that he had only said what was in people's hearts. In other words, he was speaking to meanings that already existed. He was connecting meanings in new ways, in the context of what the British already believed about war and Hitler." 

- Beyond Buzz chapter 2.

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Copyright 2008 © by Dov Gordon.  All rights reserved.